Privacy policy

Last updated: April 3, 2026


This Privacy Policy describes how fairtexstore.com (the "Site" or "we") and our associated application, Fairtex Content Machine, collect, use, and disclose your Personal Information when you visit or make a purchase from the Site, or when you interact with content published through the Fairtex Content Machine application.


Contact


After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at support@fairtexstore.com or by mail using the details provided below:


More Than Fun LLC

13359 North Highway 183, Ste 406 PMB 2045

Austin TX 78750, United States


Collecting Personal Information


When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In addition, the Fairtex Content Machine application may collect information as described below.


Device Information

  • Purpose: Load the Site accurately and perform analytics on Site usage
  • Source: Collected automatically via cookies, log files, web beacons, tags, or pixels
  • Disclosure: Shared with processor Shopify
  • Data collected: Browser version, IP address, time zone, cookie information, viewed sites/products, search terms, interaction methods


Order Information

  • Purpose: Provide products/services, process payments, arrange shipping, provide invoices/confirmations, communicate, screen for fraud risk, provide marketing information
  • Source: Collected from you
  • Disclosure: Shared with processor Shopify
  • Data collected: Name, billing/shipping addresses, payment information, email, phone number


Customer Support Information

  • Purpose: Provide customer support
  • Source: Collected from you


Information Collected by the Fairtex Content Machine Application

The Fairtex Content Machine is a social media content management application used by FairtexStore.com to create, schedule, and publish content to social media platforms including Instagram, Facebook, and TikTok. In connection with this application, we may collect and process:


  • Social Media Account Information: When social media accounts (Instagram, Facebook, TikTok) are connected to Fairtex Content Machine, we receive access tokens and basic profile information necessary to publish content.
  • Content Data: Images, captions, hashtags, and other content created or generated within Fairtex Content Machine.
  • Product Data: Product information synced from our Shopify store to generate social media content.
  • Usage and Analytics Data: Analytics and performance data related to published posts, including engagement metrics retrieved from connected social media platforms.


How We Use Your Information


We use your personal information to:

  • Offer products for sale
  • Process payments
  • Ship and fulfill orders
  • Keep you updated on new products, services, and offers


In addition, Fairtex Content Machine uses collected information to:

  • Create, schedule, and publish social media content on connected accounts
  • Generate AI-powered content suggestions and images based on product catalogs
  • Retrieve and display analytics and engagement metrics for published content
  • Improve the functionality and performance of the application


Sharing Personal Information


We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, including:


  • Shopify: Powers our online store. Learn more at https://www.shopify.com/legal/privacy
  • Meta (Instagram & Facebook): Content published through Fairtex Content Machine is sent to Meta platforms via their official APIs
  • TikTok: Content published through Fairtex Content Machine is sent to TikTok via their official API
  • AI Service Providers: Content generation requests within Fairtex Content Machine are sent to AI service providers (Anthropic, fal.ai, xAI) for processing. No personal user data is included in these requests.
  • Vercel: The Fairtex Content Machine application is hosted on Vercel. Data is processed and stored according to Vercel's privacy and security standards.
  • Legal compliance and law enforcement responses
  • Protection of our rights


We do not sell, rent, or share your personal information with third parties for their marketing purposes.


Behavioural Advertising


We use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you.


  • Google Analytics helps us understand how customers use the Site. More information: https://www.google.com/intl/en/policies/privacy/
  • Opt-out available at: https://tools.google.com/dlpage/gaoptout
  • We share information about Site usage, purchases, and ad interactions with advertising partners
  • Shopify Audiences shares purchase information and email addresses with other Shopify merchants


Opt-Out Options:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  • Digital Advertising Alliance: https://optout.aboutads.info/


Data Retention


We retain your Personal Information for our records unless you request erasure. Social media access tokens stored by Fairtex Content Machine are retained securely and refreshed as needed. You may request deletion of your data at any time by contacting us.


Data Security


Fairtex Content Machine takes reasonable measures to protect your information, including encryption of sensitive data such as access tokens and API keys. However, no method of transmission over the Internet is 100% secure.


Lawful Basis (GDPR)


If you are a European Economic Area (EEA) resident, we process your information under these lawful bases:

  • Your consent
  • Performance of our contract with you
  • Compliance with legal obligations
  • Protection of vital interests
  • Performance of tasks in the public interest
  • Our legitimate interests (not overriding your fundamental rights)


Automatic Decision-Making


We do not engage in fully automated decision-making with legal or significant effects using customer data.


Our processor Shopify uses limited automated decision-making to prevent fraud:

  • Temporary blacklisting of IP addresses with repeated failed transactions (persists hours)
  • Temporary blacklisting of credit cards associated with blacklisted IPs (persists days)


Your Rights


GDPR (EEA Residents):

Access, port, correct, update, or erase your Personal Information. Contact us to exercise these rights.


We are the data controller of your personal information. Your data is initially processed in Ireland, then transferred to Canada and the United States for storage and processing. See Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR


CCPA (California Residents):

Right to access ("Right to Know"), port, correct, update, or erase your information. Authorized agents may submit requests on your behalf.


In addition, you have the right to:

  • Disconnect your social media accounts from Fairtex Content Machine at any time
  • Revoke permissions granted to Fairtex Content Machine through the respective social media platform settings


Cookies


Cookies are small data files downloaded to your device when visiting our Site. We use functional, performance, advertising, and social media/content cookies to optimize your experience.


Essential Cookies for Store Function:

Cookies include ab, securesessionid, shopifycountry, shopifym, shopifytm, shopifytw, storefrontu, trackingconsent, c, cart, cartcurrency, cartsig, cartts, cartver, checkout, checkouttoken, dynamiccheckoutshownoncart, hideshopifypayforcheckout, keepalive, masterdeviceid, previousstep, rememberme, securecustomersig, shopifypay, shopifypayredirect, storefrontdigest, trackedstartcheckout, checkoutoneexperiment


Duration varies from session to 20 years.


Reporting and Analytics:

Cookies include landingpage, origreferrer, s, shopifyd, shopifys, shopifysap, shopifysa_t, shopifyy, _y, shopifyevids, shopifyga


Duration varies from session to 1 year.


Cookie Management


Most browsers automatically accept cookies. You can manage cookies through your browser's Tools or Preferences menu. For more information, visit www.allaboutcookies.org.


Blocking cookies may negatively impact your user experience and website accessibility. Blocking cookies does not prevent information sharing with advertising partners.